In order to achieve the marketing goals set by the company at the beginning of the year, in accordance with the work guidelines of “improving quality, reducing costs, increasing efficiency, and serving” put forward by the company at the beginning of the year, with “problem orientation, highlighting key points, overcoming difficulties, improving strengths and weaknesses, and striving To achieve more than half of the double, outperform the first half of the year, outperform 2019 "as the goal, to stimulate and enhance the" intrinsic strength "of the marketing center. Company development, marketing first, we must lay out ahead of time, seize the goal and grasp every day. Huahong Technology held a semi-annual 2019 working meeting of the marketing center in the meeting room on the sixth floor of the company on July 6, 2019.
The meeting was chaired by the marketing director Yan Rui. The company's chairman, general manager and all staff of the marketing center attended the meeting. The meeting focused on the summary of the work in the first half of the year, and fully implemented the plan in the second half of the year.
Bian Qinfu, Sales Manager of Zhejiang Branch
Bian Qinfu, the sales manager of Zhejiang Branch, pointed out that the Zhejiang area completed 69% of the annual sales tasks in the first half of the year.
Chen Sanhua, Sales Manager of Huazhong Branch
Qian Wenji, the sales manager of the Northeast Branch, pointed out that 59% of the annual sales tasks were completed in the first half of the Northeast area, and he was confident that the annual sales tasks would be completed in the third quarter.
Regional Foreign Trade Manager Cheng Haihua
Cheng Haihua, the foreign trade regional manager, pointed out that the foreign trade region completed 54% of the annual sales task in the first half of the year, and will expand overseas markets in the second half of the year, mainly to seize emerging markets in South Asia, dig deep into the potential of the Southeast Asian market, and cultivate the Middle East market.
Sales Manager of South China Branch Chen Peigang (Chen Haibin)
Chen Peigang, sales manager of South China Branch, pointed out that the South China Region completed 65% of the annual sales task in the first half of the year and is expected to exceed the scheduled target in the second half of the year.
Southwest Branch Sales Manager Chen Shiqing
Chen Shiqing, the sales manager of Southwest Branch, pointed out that the Southwest Region did not achieve more than half of its goals in the first half of the year. In the second half of the year, it is necessary to step up efforts to visit customers and take orders to ensure sales increase and strive to complete the annual plan while collecting receivables.
Sales Manager of North China Branch Meng Fanghong
Meng Fanghong, sales manager of North China Branch, pointed out that the sales target of North China Area was basically completed in the first half of the year. Due to environmental pressures, many small-scale customers have been lost. For these lost customers, all we have to do is communicate with them and keep in touch.
Bian Jianhong, Sales Manager of Fujian Branch
Bian Jianhong, the sales manager of Fujian Branch, pointed out that the completion of the first half of the Fujian area was not satisfactory. In the second half of the year, efforts should be stepped up. It is hoped that the company's senior leaders will come to care about and support large customers, communicate with them and negotiate with them, and obtain customer purchase information in a timely manner.
Vice President of Marketing Chen Fangming
Chen Fangming, vice president of marketing, summed up the speeches of various sales managers and fully affirmed the achievements achieved in the sales line online for half a year. However, the achievements are pressure. At the same time, it also pointed out some existing problems in quotation, contract management and internal management. In the second half of the year, we must not only grasp the market, but also manage, and train a high-quality marketing team.
Marketing Director Yan Rui
Marketing Minister Wang Hengyu
Marketing Director Yan Rui promotes relevant management policies, and Marketing Minister Wang Hengyu promotes the daily marketing management requirements.
Hu Pinlong, General Manager of Huahong Technology
General Manager Hu Pinlong congratulated the marketing team on their achievements and thanked the sales team for their hard work in the past six months. The results in the first half of this year were gratifying, but it was not easy, and the market did not retreat. The third quarter is a critical period. We must focus on our goals and keep going forward, and we need to work harder in the second half of the year.
Chief Hu Shiyong
Finally, the chairman gave an important speech. It is clear that the sales team should do good deeds around the tenet of "struggling to run in 2019, outperforming the third quarter, and struggling for 7, 8, and 9". It is hoped that all personnel will have a unified understanding, correctly understand the industry situation and external situation, and enhance the sense of crisis and urgency.
With the changes in the situation in the second half of the year and various pressures brought by peer competition, each salesperson must focus on the work goal of 'improving quality, reducing cost, increasing efficiency, and service' proposed by the company at the beginning of the year. All marketing personnel and various department systems must Do everything possible to work together to improve efficiency. While continuously improving product competitiveness and seizing the market, we must also do well and cooperate with related service work. While winning the market, we must not forget the company's original intention (company R & D and manufacturing The purpose of the product is to make customers successful), we can win more customers only if the user wins the market.